Travis Kelce, Gigi Hadid and JISOO star in Tommy Hilfiger’s new campaign, but Taylor Swift fans will spot the connection

Travis Kelce has checked into one of New York’s most famous hotels, and naturally, he has brought some very stylish friends with him.

The NFL star and global Tommy Hilfiger ambassador is the face of the brand’s Fall 2026 campaign, which transports him to The Plaza Hotel for a distinctly New York take on classic American style.

And yes, for anyone who has been following Travis’s very public love story with Taylor Swift , the images are bound to attract a second look.

Though Taylor isn’t featured in the campaign, the couple’s famous pooch is front and centre , adding a suitably personal touch to the polished New York fantasy.

The campaign, titled ‘Only in New York’, sees Travis step into Tommy Hilfiger’s former home at The Plaza , where the designer lived for more than a decade.

It is an address with serious cultural history, having welcomed everyone from Marilyn Monroe and Frank Sinatra to The Beatles and The Rolling Stones.

Now, Travis, Gigi Hadid, JISOO, Peggy Gou, Frances Tiafoe and Carmelo Anthony are taking over the famous halls.

It is an unusually starry cast, but that is the whole point, of course. Tommy Hilfiger is selling more than a collection for autumn.

It is selling a version of New York where athletes, musicians, models and designers can all end up around the same table.

Travis is front and centre, photographed moving through The Plaza and stepping into the world Hilfiger has created around the collection.

“Tommy brought us into his world at The Plaza for this, and it doesn’t get more classic New York than that,” Travis said of the campaign.

The setting is important because Hilfiger’s relationship with New York is woven into the brand itself.

The designer established his label in the city in 1985, building a fashion language around American classics, red, white and blue branding and a preppy aesthetic that has been repeatedly reinvented.

For Fall 2026, that formula gets another update under the banner of ‘Prep Made Current’.