Blackmores drops limited-edition women’s magazine with re-imagined ‘Sealed’ section packed full of health advice

Any Aussie woman who grew up in the 90s or 2000s will remember Dolly magazine’s famous ‘Sealed’ section, which housed the beloved Dolly Doctor advice column, where teens could find straightforward expert answers about puberty, sex and relationships.

After discovering that four in five women are finding it harder than ever to know which health advice to trust and a whopping 93 per cent wish there was a single trusted destination combining expert guidance with real experience, renowned natural health company Blackmores have taken matters into their own hands.

The result? A limited-edition women’s health magazine made in collaboration with Justine Cullen, the former Editor-in-Chief of ELLE and InStyle, called Blackmores UNSEALED.

Available from this week, the new UNSEALED magazine unveils honest, expert-backed conversations about women’s health at every life stage — no holds barred.

This accompanies the new dedicated Women’s Health Hub , which has been shaped by the research and reflective of the health topics, questions and conversations that matter most to Australian women.

“We are completely overwhelmed in terms of the amount of advice that’s out there,” Justine tells 7You.

“There’s a lot of information out there that looks and sounds credible, but it’s not.

“One of the issues that I noticed while making UNSEALED is that we all live in our little bubbles. So for example, I just turned 50 and I feel like talk of perimenopause is everywhere — at least it is in my echo chamber.

“But from the research released by Blackmores we learned that an astounding number of women misread their first signs of peri as fatigue or burnout, just because their echo chambers hadn’t reached that point where the information was all around them yet.

“That’s one of the reasons we didn’t split this magazine up by age. The information in one story might not be relevant to you right now, but it might be in a minute — or maybe it will be relevant to your mum, or daughter or sister. It’s good to be informed.”

Justine adds that UNSEALED “matters” because we have confused access to information with actual education.

Ever heard of brain rot or information overload? This magazine aims to simplify, reduce and even eliminate all of that by way of an “edited, expert-checked format, filled with simple, science-backed, common-sense features about the things about their health that women have told us they care about most”.

“The format [of how we accessed information] flipped from monthly and curated to constant and algorithmic — we gained speed and access but lost an editor standing behind the answer, checking it was actually true,” Justine says of the time that has elapsed since the original Sealed section.

“What has improved is the range of what’s now considered normal to discuss openly — mental health, consent, diverse bodies and experiences, queer relationships — topics the original sealed section barely touched are now central to the conversation...