World

Adidas accuses Australian label White Fox of ‘trading off its reputation’ with use of four-stripe branding

The Guardian Australia - World · 9 October 2026 at 5:05 pm

Adidas accuses Australian label White Fox of ‘trading off its reputation’ with use of four-stripe branding

Global sportswear brand is suing online retailer in the federal court for selling clothes featuring ‘deceptively similar’ design Global sportswear brand Adidas claims Australian label White Fox is trying to trade off its reputation by infringing its distinctive three-stripe trademark.

Adidas is suing the online fast-fashion retailer in the Federal Court for selling clothes with a four-stripe design, which it argues is deceptively similar to its classic design.

Read the full article on The Guardian Australia - World ›

5News aggregated this summary from the outlet’s public feed. The full article, with all the context, is on www.theguardian.com — the content belongs to The Guardian Australia - World.

Adidas accuses Australian label White Fox of ‘trading off its reputation’ with use of four-stripe branding

More from The Guardian Australia - World

Virgin unveils its future cross-Channel train as it gears up to take on Eurostar

Sydney trader sacked for working from Singapore without permission wins unfair dismissal case

Firmus pulls biggest ASX float since Telstra amid investor doubt about datacentre company

Egyptian journalists plan weekend protest over detention of six colleagues

More in World

Virgin unveils its future cross-Channel train as it gears up to take on Eurostar

Sydney trader sacked for working from Singapore without permission wins unfair dismissal case

‘Our world stopped’: Parents of slain Australian surfers ask for maximum sentence

Firmus pulls biggest ASX float since Telstra amid investor doubt about datacentre company

‘Slipped into depression’: Prince Harry on leaving the UK and grieving for his mother

Egyptian journalists plan weekend protest over detention of six colleagues