Travis Kelce poses with his dog in Tommy Hilfiger campaign

Travis Kelce has posed alongside the dog he shares with Taylor Swift in his new campaign for Tommy Hilfiger.

The NFL star and his pop singer wife are the proud owners of a white, fluffy Samoyed and the pooch is now starring alongside Travis in the new ads for the American fashion house. In the pictures, Travis is seen reclining on a striped lounger at New York City's famous Plaza Hotel with the Samoyed leaning on his leg.

The campaign also features a video in which Travis is seen playing with the pooch on a sofa.

The couple haven't shared any details about the new dog including its name or gender and their new addition wasn't revealed until pictures of the fluffy pup emerged during their wedding in July while Travis was later seen disembarking a plane with the pooch in Florida in the days after the ceremony.

Travis signed a big money deal with Tommy Hilfiger earlier this year and he admitted he was looking forward to put his "own twist on timeless pieces".

After being announced as an ambassador and creative collaborator for the brand, the Kansas City Chiefs star said in a statement: "I've long admired Tommy Hilfiger as an iconic American brand. Ever since high school, when I used to ask my mom to buy Sailing Gear jackets, I've been drawn towards the brand's confident style, and over the years have respected its ability to be classic and consistent while still evolving.

"Getting to work with Tommy and put my own twist on timeless pieces, in a way that feels original for today, is a dream come true."

Hilfiger added: "Travis Kelce is one of the magnetic figures in sport and culture today. He is at the forefront of a new generation of athletes expressing themselves through style, with a down-to-earth quality that people immediately connect with.

"I'm excited to see how he brings his fearless, fun-loving and bold take on Prep Made Current to fans around the world."

The 75-year-old designer opened up about his latest signing in an interview with WWD - calling Travis a "true American icon" who is a perfect fit for Tommy Hilfiger.

He told the publication: "As you know, we've over the years had a lot of iconic ambassadors, from Rafael Nadal to Gigi Hadid, Lewis Hamilton and recently Damson Idris from the F1 movie.

"We think Travis is a true American icon. He's not only a talented athlete, but he's a great person, a great personality and he's one of the most talked-about people in sport and pop culture. ...

"I'm excited to see how he brings a vibrant and bold take on our modern prep. Because that's what he wears. He wears preppy with a twist.

"He loves color and is not afraid to wear it. He's in the zeitgeist ... And you know he has a natural instinct for style. He knows what looks good on him. He likes to feel current ... "