The WHOOP ‘jewellery’ band designed to finally make wellness wearables look chic

I’m a sucker for wellness products and jewellery , so when you combine the two, I really start listening.

For years, fitness wearables have either been extremely sporty or deliberately futuristic. Useful, yes. Extremely chic? Not always.

WHOOP is now making a case for a third option with Meridian, its most elevated band yet.

Designed to look more like a piece of jewellery than traditional fitness hardware, the new Meridian collection is made from waterproof stainless steel Milanese mesh and has a tapered silhouette, magnetic adjuster and refined proportions.

In other words, it is designed to sit comfortably alongside your existing jewellery rather than competing with it.

Which has me increasingly interested in how I will style my stack with WHOOP.

According to the brand, 80 per cent of its female members wear their WHOOP alongside wrist jewellery, while 35 per cent have removed their device for special occasions.

Meridian appears to be WHOOP’s answer to that styling dilemma : a band designed to be visible, wearable and polished enough to keep on around the clock.

The collection comes in four finishes: Gold, Rose Gold, Alloy, which is the silver-toned option , and Matte Black. Each is priced at $229.

The campaign was shot in Paris and features global athletes Virgil van Dijk and Antoine Dupont alongside four women working across creative industries: culinary creative Zélikha Dinga, vintage curator and stylist Salima Boufelfel, jewellery designer Charlotte Chesnais and floral artist Yurika Moriya.

WHOOP is a human performance wearable designed to help users understand aspects of their health, recovery, sleep and training.

Unlike a traditional smartwatch, WHOOP is centred around performance and physiological insights rather than being an all-purpose device for notifications, calls and apps.

The wearable is designed to be worn continuously , allowing users to build up a picture of patterns across sleep, recovery and activity over time.

WHOOP collects physiological data while you wear it and uses that information to provide insights around areas such as sleep, recovery and strain.