Hailey Bieber’s favourite skin barrier cream is now 43 per cent off

A humble-looking tube of French pharmacy skincare that has earned a cult following for its ability to comfort skin when it is feeling dry, irritated or generally unhappy.

Avene Cicalfate+ Restorative Protective Skin Barrier Repair Cream is currently available for $23.99, down from $41.99, giving shoppers a 43 per cent saving.

And it is already proving popular, with more than 1,000 units bought in the past month.

The rich repair cream has also attracted plenty of celebrity attention, with Hailey Bieber and Sofia Richie among the names of celebrities who use the cult-favourite formula.

For anyone whose bathroom cabinet is filled with products promising brighter, smoother and more radiant skin , Cicalfate+ takes a different approach. Its job is to help skin recover.

That makes it particularly appealing when your complexion has been pushed a little too far by weather, shaving, beauty treatments or an overenthusiastic skincare routine.

The formula is designed to soothe uncomfortable, damaged and compromised skin while helping replenish the skin barrier.

According to Avene, the cream is clinically proven to repair the skin barrier four times faster, with visible improvement reported in as little as two days.

It is also designed to provide immediate hydration after the first application , while its rich, creamy texture spreads across the skin and leaves behind a protective layer.

In other words, this is the sort of product that earns its place in the bathroom cabinet because it can be pulled out whenever skin starts behaving badly.

It can be used on both the face and body , and the brand positions it as a multi-purpose cream for everything from heat-affected skin and razor irritation to the nappy area, after tattoos and following superficial dermatological procedures.

For skincare minimalists, that versatility is a big part of the appeal.

Right now, the Amazon deal brings the price down to $23.99 from $41.99.

That means shoppers are saving $18, or 43 per cent, on a product that is already attracting serious attention online.