The $30 beauty secret behind longer-looking hair? UKLASH launches its ‘growth’ range in Australia and shoppers are already taking notice

UKLASH has built a beauty following around its viral Complex Peptide Eyelash Serum , and now the brand is turning its attention to another obsession: hair.

UKHAIR BY UKLASH has landed at Priceline, bringing with it a four-piece haircare collection designed around scalp care , nourishment, strengthening and the appearance of healthier hair.

But rather than presenting the range as a miracle cure for hair loss, UKLASH positions the products as part of a routine designed to support a healthy scalp and stronger, healthier-looking hair.

The lightweight, non-greasy formula has been developed by biologists and contains ingredients including AnaGain™ (Pea Sprout Extract), Phytic Acid and Turmeric.

According to the brand, these ingredients are intended to help stimulate the scalp and support healthy hair growth, while Lemon Fruit Water helps condition and protect the hair.

The formula is also designed to help reduce breakage, which can make a significant difference when the goal is retaining length.

After all, hair that is constantly snapping at the ends is hardly going to give the appearance of getting longer.

For shoppers looking to build the entire routine, UKHAIR starts in the shower with the Growth Shampoo, $29.99.

The cleanser is formulated with amino acids and Pineapple Extract, while Vitamin B5, also known as Panthenol, helps nourish and strengthen the hair from the roots.

The brand says the formula is designed to support scalp health and create an environment conducive to healthy-looking hair.

Next comes the UKHAIR Growth Conditioner, $29.99, which takes a more hydration-focused approach.

Made with 97 per cent naturally derived ingredients, it combines Coconut Water and amino acids to nourish and hydrate the hair, with Lactic Acid and Vitamin B5 included in the formula.

It is vegan-friendly and free from SLS, silicones and parabens, and is designed for all hair types.

Then there is the product that could become the Sunday-night ritual of the collection: the UKHAIR Growth Repair Mask, 200ml, $59.99.