Viral Hey Bud firming neck serum that ‘reduces fine lines’ arrives at Coles along with eight other best-selling formulas from $31

There’s no longer a need to dash to the pharmacy after doing your food shop, because many of our favourite skincare brands are landing on the supermarket shelves.

From skincare to bodycare and even best-selling makeup, it’s more accessible to pick up your go-to formulas at the same time as adding your groceries to cart.

The latest to arrive on the shelves at Coles is Hey Bud , the all-natural skincare brand known for its best-selling cleansing balm and clay mask that “leaves skin feeling smooth and plump.”

Nine products have launched at the supermarket giant as of September 15, marking the brand’s first move into grocery. Meaning you’ll be able to pick up moisturisers, cleansers, serums and clay masks , starting from as little as $31.

Offering a wide range of hemp seed oil-infused skincare , the line-up of nine products are cruelty-free and vegan, and suitable for all skin types.

Combing clinically proven actives, Hey Bud is making waves across the country as shoppers discover the “age-defying” formulas.

The Collagen + Hemp Neck Firming Serum, now available at Coles for $40 , is one of the most highly-rated products thanks to the “noticeable results.”

“I am pleasantly surprised at the appearance of my neck after a little under a month,” writes one shopper.

“I was a bit sceptical as I have been using expensive hydrating serums for years and had accepted that the aging process is showing more each day. So I though I would give this product a try since the price is reasonable and the ingredients have some promising benefits.”

“Wow, the lines on my neck have softened and my skin is looking and feeling more hydrated than I could ever imagine. This is a must have for me now day and night.”

Nine of Hey Bud’s best-selling formulas are now available to shop both online and in-store at Coles , as well as remaining on the shelves at Priceline, TerryWhite Chemmart, Blooms The Chemist and Direct Chemist Outlet.

“We started this six and a half years ago as three friends trying to fix our own skin. What we underestimated was how much where people buy skincare matters,” said Alex Roslaniec, Co-Founder of Hey Bud Skincare.

“The line between a specialty beauty purchase and the weekly shop has basically disappeared,” he explans.

“Coles is where a lot of Australians now expect to find brands like ours.”