The $29.95 dry shampoo used by Indy Clinton taking on luxury products

With incredibly long and thick hair, there are some weeks when I plan my schedule around when my hair will look its best , and others when a slicked-back bun is the way to go.

But what happens when the plans pile up and there is no time during that day to actually tick a good shampoo and condition off the to-do list?

The latest to enter the fray is beloved by TikTok star Indy Clinton, and while it only costs $29.95 , it’s rivalling brands more than twice the price.

So what is so special about the Bouf Grease Lightning formula and why are shoppers rushing to snap it up?

The lightweight liquid formula sprays on directly to your roots and instantly dries down into an invisible finish.

“When we though about the future of Bouf, dry shampoo stood out as a category our customers use every single day, but too often, innovation means compromising on hair health or your wallet. We didn’t want our customers to have to choose,” said co-founder Rachel Wilde.

Absorbing oil without a leaving a white cast or crunchy texture, the dry shampoo has been enriched with Wheat Protein to nourish and strength your hair cuticles directly .

The haircare essential promises to not only reduce frizz, but also boost your hair’s overall shine.

Unlike leading aerosol dry shampoos, Bouf’s Grease Lightning Liquid Dry Shampoo is independently tested and formulated to keep your hair has healthy has possible when it needs it most.

Perfecting a haircare product that take care of your precious locks without compromising on the health of your roots doesn’t come without its challenges.

But with no white residue, no aerosols, no crunchy texture and heavy build-up — the Bouf way is a way many are choosing to follow.

“It took us a long time to get this right, but we’re proud of what we’ve created: a wet to dry formula and the first product in our styling range,” said Rachel.

“You can expect more from Bouf in this space because our customers have put so much time and energy into growing and protecting their hair.”

Suitable for all hair types, the Grease Lightning Liquid Dry Shampoo is the perfect way to stay on top of your weekly haircare routine no matter where you are.