OnlyFans star praises Sydney Sweeney’s racy Novig ad: ‘Knows exactly what she’s doing’

An OnlyFans star has weighed in on Sydney Sweeney’s racy Novig ad, saying the actress “knows how to grab attention”, but questioned whether using sex appeal to promote gambling crossed a line.

US-based adult content creator Skylar Mae, who earns more than $1 million a month on the platform, said Sweeney and her team nailed the campaign in terms of grabbing attention and called the Euphoria star the “2020s Pamela Anderson”.

Last week, Sweeney starred in her raunchiest ad campaign yet, sitting on top of a basketball hoop naked to promote the American betting company, of which she is a shareholder.

The one-minute video sees the 29-year-old posing seductively using various sports equipment to cover her breasts and crotch while promising app users that “Novig is just sports” and does not cover politics, wars or world events.

“Sydney Sweeney knows exactly what she’s doing. She is the 2020s Pamela Anderson,” Skylar said.

“She and her team know exactly what they’re doing, and they are absolutely crushing it. She looked incredible.

“Men love women and they love sports, so you can’t really go wrong combining the two. Then you add sports betting and it’s basically three of men’s favourite things in one ad.

“Whoever is paying Sydney to do this is absolutely going to be bankrolling off it.”

However, the 23-year-old questioned whether using a woman’s sexuality to encourage people to participate in gambling crossed a line.

“The part I don’t agree with is using women and sex appeal to entice men to gamble, because so many people have gambling problems,” she said.

“If it was just a sexy sports campaign, I’d 100 per cent approve. The marketing is genius, I just question what they’re using it to promote.”

Skylar also said the ad comes as mainstream brands are increasingly using strategies adult creators have understood for years.

“Adult creators are marketing experts. Look at the revenue OnlyFans brings in every year, or what some of the biggest creators are making,” she said.

“We know how to grab people’s attention and, more importantly, turn that attention into revenue.”