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Why is Woodside sponsoring Fremantle’s AFL team – and will the climate crisis shift the relationship?

The Guardian Australia - Australia News · 24 September 2026 at 10:00 am

Why is Woodside sponsoring Fremantle’s AFL team – and will the climate crisis shift the relationship?

Dockers supporters cannot buy a barrel of Woodside oil – but the fossil fuel company hopes to buy into fans’ loyalty Follow our Australia news live blog for latest updates Get our breaking news email , free app or daily news podcast When an oil and gas company buys logo space on an AFL jersey, it isn’t trying to convince fans to buy its products.

Fremantle Dockers supporters cannot, for example, go to their local service station to buy a barrel of Woodside Energy oil or a canister of its liquefied natural gas.

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Why is Woodside sponsoring Fremantle’s AFL team – and will the climate crisis shift the relationship?

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