Another Chinese luxury auto brand following Denza, Zeekr to Australia

First, the Chinese brands vied for Australian buyers in the budget ute and small SUV segments. Now, they’re taking on established premium brands.

Chinese automotive giant Changan is launching the premium Avatr brand in Australia, with the large Avatr 07L electric SUV to lead the charge.

It follows the 2024 launch of Geely’s premium Zeekr brand, and the 2025 launch of BYD’s posh Denza offshoot, with another Chinese luxury brand – FAW’s Hongqi – due to arrive in the coming months.

The Avatr 07L will be available for pre-order before the end of 2026, with first customer deliveries targeted for the first half of 2027.

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Avatr was established in 2018 and started producing its first vehicles in 2022, and has launched a new model each year since – all with either pure-electric (EV) or extended-range electric (EREV) powertrains.

The 07L was revealed earlier this year as a long-wheelbase version of the 07, which has a sleeker, more coupe-style rear-end. The 07, 07L and 11 coupe-SUV are all currently built in right-hand drive, with the sleek 06T wagon also spied in RHD guise .

The company hasn’t detailed pricing or specifications for the 07L, apart from the fact it uses an 800V electrical architecture.

The five-seat large SUV measures 4910mm long, 1980mm wide and 1650mm tall on a 2990mm wheelbase.

In China, it’s offered exclusively with an 89.33kWh lithium iron phosphate (LFP) battery sourced from CATL.

Rear-wheel drive variants have a single 305kW/435Nm electric motor and offer 725km of CLTC range and a 0-100km/h time of 5.9 seconds.

The all-wheel drive 07L uses one 210kW/246Nm electric motor up front plus two 251kW/375Nm motors at the rear for total system outputs of 712kW and 996Nm. It has a 0-100km/h time of 3.7 seconds and offers 650km of CLTC range.

The 07L features double-wishbone front and multi-link rear suspension, with Continuous Damping Control standard and ‘Magic Carpet’ air suspension optional. It rides on either 20- or 21-inch alloy wheels.

Inside, there’s a pillar-to-pillar 35.4-inch digital display and a 15.6-inch central touchscreen, as well as a panoramic glass roof, 16-speaker 960W Huawei sound system, and heated, ventilated, massaging and power-adjustable front seats.