The upgrade your drink bottle has been waiting for: frank green launches next generation of reusable drinkware
Our everyday water bottle is truly there for us through it all — the morning after a big night, a hot summer’s day after basking in the sun and that random weekday when you get broken up with.
After close to 12 years as the category leader, frank green knows what makes a great water bottle.
And they’re about to launch their best ones yet with Edition II, their new generation of reusable drinkware.
Over three years in the making, Edition II is a direct response to what the Frank Green loyalists have been searching for all these years.
And the list is simple — d rinkware that doesn’t leak and something that is dishwasher safe.
Hot stays hot. Cold stays cold. Four wall insulation keeps your drink at the temperature you want for longer.
Taste your drink, nothing else. A nano ceramic lining that keeps every sip true to its original flavour.
Reinforced stainless steel that resists scratches, dents and daily knocks.
And the frank freen founder and CEO Ben Young said years of customer feedback was instrumental in developing Edition II.
“We say that every day is a school day, and that feedback is a gift. We know that without our customers, we’re nothing, so we are obsessed with only offering them the very best. And after many, many years of feedback, we knew we could do better,” said founder and CEO Ben Young.
“We spent more than three years pouring over every detail of Edition II — how it feels in your hand, how you drink from it, how your drink tastes, how long it stays hot or cold, how easily it cleans and how it fits into your life.”
Becoming the category lead isn’t without its faults but building a loyal community that genuinely believes in your product is half the hassle.
Providing everyday solutions for their consumers that make you feel unstoppable.
Made for every moment, this latest collection offers shoppers a drinkware solution for every kind of situation — from your daily water intake to hot or cold coffee, even a thick smoothie or two.
5News aggregated this summary from the outlet’s public feed. The full article, with all the context, is on 7news.com.au — the content belongs to 7NEWS Australia.