NIQ Announces Friendly Bid to Acquire The U Group & Co Limited, Expanding Trusted Intelligence for the AI Era

CHICAGO — NielsenIQ (NYSE: NIQ), a leading consumer intelligence company, today announced that its wholly-owned Australian subsidiary, Nielsen Connect Australia Pty Ltd (NIQ Australia) has launched a conditional off-market offer for all outstanding shares of The U Group & Co Limited (The U Group) as a friendly takeover bid (Offer). The U Group is an Australian-based company specializing in first-party, consumer-consented purchase data collection through its ReceiptJar app, receipt intelligence, and AI-powered data processing capabilities.

In connection with the Offer, NIQ Australia has lodged its Bidder’s Statement with the Australian Securities and Investments Commission and dispatched the Offer materials to shareholders of The U Group in accordance with applicable Australian regulatory requirements. The Board of The U Group has unanimously recommended that shareholders accept the Offer for the reasons set out in the Target’s Statement.

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The Offer reflects NIQ’s commitment to strengthening trusted intelligence and enhancing The Full View™ for clients. If successful, the transaction would add differentiated, consumer-contributed purchase signals and real-world shopping data to NIQ’s global intelligence assets, further enhancing its measurement and understanding of consumer purchasing behavior. By combining NIQ’s trusted measurement and analytics capabilities with The U Group’s ReceiptJar mobile app and related technologies, the transaction would create opportunities for a more complete view of the consumer, enabling new forms of insight, connectivity, and innovation.

As AI increasingly transforms how organizations make decisions, trusted intelligence and real-world behavioral signals are becoming critical inputs for innovation, advanced analytics, and AI-enabled decision-making.

“We believe AI is only as effective as the intelligence behind it,” said Jim Peck, Executive Chairman and Chief Executive Officer of NIQ. “We’ve worked with The U Group for five years and know the value of what they’ve built. Bringing these capabilities together would strengthen The Full View, enhance our trusted intelligence foundation and help clients make better decisions.”

Through its ReceiptJar mobile app and related technologies, The U Group captures consumer-consented purchase information and provides AI-powered receipt intelligence capabilities that complement NIQ’s existing data and measurement ecosystem. Consumers voluntarily contribute their purchase data through the app, creating a trusted source of first-party shopping insights. These additional purchase signals would help broaden NIQ’s measurement of consumer behavior and create opportunities for future innovation and stronger client outcomes.

“The future of consumer intelligence will increasingly be powered by the combination of trusted data, consumer participation, and AI-driven innovation,” said Tyler Spooner, CEO of The U Group & Co Limited.