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Business

Mod Op Launches Free AI Search Visibility Tool and Unveils The GEO 50

Financial Post ·

New benchmark finds household brands often underperform in AI-generated answers, highlighting a new challenge for marketers

NEW YORK, Aug. 13, 2026 (GLOBE NEWSWIRE) — Mod Op, one of the world’s fastest-growing independent marketing agencies, today launched geo.modop.ai, a free AI Search Visibility Audit that gives marketers an immediate view of how their brands are represented in Generative Engine Optimization (GEO), across leading AI answer engines, including ChatGPT, Claude, Perplexity, and other emerging platforms.

To coincide with the launch, Mod Op has also released The GEO 50, a first-of-its-kind snapshot of the 50 top brands based on how effectively they appear in AI-generated answers. The benchmark mirrors how customers engage with each brand, surfacing key visibility differences through an assigned score. The results demonstrate that even well-known brands don’t automatically earn a strong presence in AI responses or recommendations.

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“Most marketers see GEO and AEO as the new SEO, but that is limiting. The true breakthrough of GEO isn’t just seeing where your brand appears, it’s gaining a direct line into how your audience’s questions, needs, and buying behaviors are actively evolving across many diverse influence channels,” said Tessa Burg, Chief Technology Officer at Mod Op. “This audit reveals opportunities for brands to align how, when and where they communicate and engage to what their customers and clients value.”

As consumers increasingly turn to AI answer engines to discover products, services and brands, companies need to understand whether AI models recommend them, and, if so, in what contexts. The free AI Search Visibility Audit provides that visibility, along with a snapshot of how they perform across leading AI answer engines, in just minutes, including:

The AI Search Visibility Audit analyzes brand performance across leading AI answer engines using proprietary prompt testing, AI answer analysis, citation review and competitive benchmarking. The audit tests dozens of branded and category-related prompts across multiple AI platforms and evaluates brands against Mod Op’s proprietary GEO framework, which measures 25 factors that influence how AI systems understand, cite and recommend brands. The report concludes with prioritized recommendations to help improve AI search visibility.

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