HEINZ Takes Soup Beyond the Can with New Ready-To-Eat Soup Collection
TORONTO -- HEINZ is taking its next step beyond condiments with the launch of the new HEINZ Soup Collection, available exclusively in Canada.
Featuring six ready-to-eat recipes in a convenient bag, the launch marks HEINZ’s first entry into Canada’s ready-to-eat soup category and the first time a major brand has brought this format to Canadian consumers—offering a fresh alternative in an aisle where more than 80 percent of ready-to-eat and condensed soup is still sold in cans 1 .
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