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Business

New Varicent Research Finds Revenue Plan Design Is the Strongest Predictor of Revenue Performance

Financial Post ·

TORONTO -- The quality of a company’s revenue plan is the strongest predictor of whether it will beat its revenue target, according to new research from Varicent, a leader in Sales Performance Management (SPM).

Statistical analysis showed that plan quality was a stronger predictor of success than seller experience, industry, prior growth, company size, or any other factor measured.

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