BrewDog Unwraps Its 2026 Advent Calendar
New brews, bold flavours and one unmissable 24-day countdown to Christmas
ELLON, United Kingdom, Aug. 18, 2026 (GLOBE NEWSWIRE) — Scottish craft brewer BrewDog , by Tilray Brands, Inc. , today unveiled its 2026 Advent Calendar, a 24-day countdown bringing together returning headliners and a line-up of limited-edition seasonal brews. Priced at £51.99, the calendar goes on pre-order from 7 September 2026 at brewdog.com , with a waitlist open now for those who want to be first to know.
Behind the doors sit 24 beers spanning BrewDog’s best-known names and a wave of new and seasonal releases, including Punk IPA, Lost Lager, Hazy Jane, Wingman, Elvis Juice, Hazy Jane Tropical, Juice Shack, Palm Break, Emerald Daze, and many more. Every calendar also includes a brand-new Harmony glass, exclusive to this year’s edition and made to keep long after the last beer has gone.
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Lauren Carrol, Chief Commercial Officer at BrewDog , said: “Christmas wouldn’t be Christmas without a countdown, and this year we wanted to really sprinkle some BrewDog magic. We’ve taken the artwork straight off our bar walls and brewery floor and put it on the calendar itself, so it’s not just what’s inside that’s special this year, it’s the whole thing. Twenty-four days, twenty-four craft beers, and hopefully twenty-four small reasons to love Christmas a little bit more.”
This year’s box design has been newly illustrated, taking its cues from BrewDog’s bars and brewery taps. The calendar is one to add to the wish list early – an easy tick for partners, dads, brothers, friends, or anyone who always says they don’t want anything.
Craft beer fans who get-in early are also in for a treat between 7 September and 11 October 2026 will receive a £10 voucher to spend on a subsequent online order. The offer is open to UK residents aged 18 or over, carries a £30 minimum spend excluding delivery, and is valid on the BrewDog UK online shop until 31 December 2026.
About BrewDog BrewDog has always had one mission: making people as passionate about great beer as we are. From iconic classics like Punk IPA, to crowd-pleasers like Lost Lager and Wingman, to boundary-pushing innovations like NanoDog, BrewDog has been brewing bold, distinctive beers since 2007. Born in Scotland and built by a passionate community of beer lovers, BrewDog has grown into one of the world’s most recognizable craft beer brands, with a global presence spanning breweries, bars and distribution across multiple international markets. BrewDog’s future will continue to be shaped by the three things that matter most: People, Planet and Beer.
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