Picsart Launches Marketing Studio to Help Businesses Create, Test and Run Google Ads

MIAMI — Picsart , the AI media production and distribution platform, where 100M+ creators and businesses worldwide make, market and monetize content, today launched Marketing Studio, bringing content creation, advertising strategy, creative testing and paid distribution into one connected experience. Available now, Marketing Studio combines market insights from Zappi with a Google Ads integration that lets businesses create and launch campaigns directly within Picsart.

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Built primarily for solopreneurs and small-business owners with limited marketing expertise, Marketing Studio helps answer four questions: where to invest, what to create, how to launch with the optimal creative assets and what is working. It also supports agencies producing more content against tight deadlines and performance marketers who need fresh creative to test.

Marketing Studio turns a business’s goals, product, market, competitors and audience into an advertising strategy. It provides guidance on where to invest, when to launch or scale campaigns, and when to maintain what is working. Businesses can create still images and video variations using Picsart’s video models and editing tools, with support for brand consistency as campaigns grow.

Picsart is introducing three new AI agents that can be found within Marketing Studio: Pax , a Google Ads Manager Agent; Draper , an Ad Strategist Agent; and Slava , a Performance Marketer and Campaign Manager. Together, they extend support from market research and advertising strategy through campaign management and paid distribution. Picsart continues to add new agents to its roster, expanding the specialized support available to creators, prosumers and businesses alike.

Marketing Studio connects the steps between developing an idea and running a campaign. Through Picsart’s partnership with Zappi, the connected insights platform used by many of the world’s leading consumer brands including McDonald’s, PepsiCo and Vodafone, businesses can test concepts and videos before committing advertising spend. Recently launched, Vera, the agentic ad strategist, utilizes Zappi’s consumer insights and predictive technology to score creative, identify improvements and inform new video variations. In validation against hundreds of ads evaluated by real consumers, Zappi’s model identified stronger creative across key metrics 86–93% of the time.

The Google Ads integration lets businesses create and launch campaigns directly within Picsart, reducing the disconnected steps between production and distribution.

Once campaigns are running, plain-language performance insights help businesses understand results and decide what to do next. Those findings feed back into creative production, helping teams refine concepts and generate new variations.

Picsart is the AI-powered platform built for a content-first world. For more than 14 years, it has empowered the next generation of storytellers to create, scale and now monetize video content.