Cizzle Brands Corporation Announces that CWENCH Hydration has been Named as the Official Hydration Drink of Leading Esports Organization, Luminosity Gaming

TORONTO — Cizzle Brands Corporation (Cboe Canada: CZZL; OTCQB: CZZLF; Frankfurt: 8YF) ( “Cizzle Brands” or the “Company” ), the sports nutrition company that is elevating the game in health and wellness, is pleased to announce that it has entered into an agreement (the “Agreement” ) with Luminosity Gaming ( “Luminosity” or the “Organization” ), the Toronto-based esports organization founded by Steve Maida, to make CWENCH Hydration™ the Official Hydration Drink of Luminosity.

Under the terms of the Agreement, CWENCH Hydration will be supplied to Luminosity’s competitive rosters and content creators throughout training, bootcamps, and live competition, and a CWENCH patch will be featured on Luminosity’s team jerseys. The Agreement also provides Cizzle with integrated access across Luminosity’s ecosystem, including content production, livestreams, social channels, and event activations, placing the brand directly in front of the Organization’s global community of millions of players, creators, and fans.

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The Agreement marks Cizzle’s first partnership in esports and extends a strategy of embedding CWENCH Hydration in performance-driven communities where the brand is present at the point of competition. CWENCH Hydration is already the Official Hydration Partner of USA Hockey, the Official Sports Drink of USA Lacrosse and the U.S. National teams, and an official partner of Massachusetts Hockey, Minnesota Hockey, the Michigan Amateur Hockey Association, and the New York State Amateur Hockey Association.

Esports is among the largest and fastest-growing entertainment categories in the world, with the global esports audience estimated at approximately 640 million viewers in 2025. It is also a category defined by long training blocks and marathon competition days, and one in which sponsorship has been dominated for a decade by high-sugar, caffeinated energy drinks. Formulated by Cizzle Brands’ Chief Performance Officer, Andy O’Brien, CWENCH Hydration is an all-natural, zero-sugar sports drink with five electrolytes and only 10 calories. It contains no caffeine or artificial flavours or colours, and is designed to support sustained hydration and performance.

“From a business standpoint, this partnership puts CWENCH in front of one of the youngest, most global, and most engaged audiences, and it does it in a category where we have a real advantage,” said John Celenza, Founder, Chairman, and Chief Executive Officer of Cizzle Brands. “Esports has been sponsored by energy drinks for a decade, but sugar and caffeine are the two things that work against a competitor who needs steady focus and reaction time across a full day of competition. We’ve grown Cizzle by being in the room, at the practices and at the tournaments where elite athletes and coaches actually make their decisions, and esports is no different. Steve built Luminosity from nothing in Toronto and bought it back because he was not finished with it.