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Business

Profound Medical Launches ‘Let’s Huddle’, a Global Community Supporting Men Throughout Their Prostate Care Journey

Financial Post ·

A patient-centered initiative focused on education, connection, and support

TORONTO, Aug. 13, 2026 (GLOBE NEWSWIRE) — Profound Medical Corp. (NASDAQ:PROF; TSX:PRN) (“Profound” or the “Company”), a commercial-stage medical device company that develops and markets innovative interventional MRI (“iMRI”) procedures, today announced the launch of Let’s Huddle , a global patient community designed to empower men and their families with education, connection, and support throughout every stage of the prostate care journey.

The new patient advocacy initiative, led by Leonard Wheeler, Profound’s Global Patient Ambassador, former NFL player, prostate cancer survivor, and men’s health advocate, brings together patients, survivors, care partners, healthcare professionals, and advocates with a shared mission: to change the conversation around prostate disease through education, awareness, and authentic patient experiences.

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Let’s Huddle reflects Profound’s belief that innovation extends beyond technology—it includes helping patients feel informed, supported, and confident as they navigate complex treatment decisions. Through education, peer connection, and advocacy, the Let’s Huddle community helps empower patients to take an active role in their care while advancing better outcomes for the broader patient community.

“Receiving a prostate disease diagnosis can be overwhelming, and many men struggle to find trusted information and connect with others who truly understand what they’re experiencing,” said Tom Tamberrino, Profound’s Chief Commercial Officer. “ Let’s Huddle was created to ensure that no one has to navigate that journey alone. By fostering education, peer support, and meaningful conversations, we’re helping patients become more informed participants in their care while building a stronger community around prostate health. This initiative reflects our commitment to improving the patient experience before diagnosis, during treatment, and long into survivorship.”

Mr. Wheeler will help lead the Let’s Huddle community by sharing his personal journey, elevating survivor voices, participating in educational initiatives, and encouraging men to become more informed and engaged in their prostate health.

“As someone who has lived through a prostate cancer diagnosis, I know firsthand how isolating the journey can feel,” said Mr. Wheeler. “The information your physician provides is critical, but there’s something uniquely powerful about connecting with someone who’s already walked the path. Let’s Huddle creates a place where men and their families can learn, ask questions, share their stories, and realize they’re not facing prostate disease alone. I’m honored to help lead this initiative with Profound because together we can change how prostate disease is talked about and empower more men to take charge of their health.”

Terrell Freeman, a U.S. military veteran, TULSA Procedure ™ patient, and active member of the Let’s Huddle community, knows firsthand the impact that patient-to-patient support can have during the treatment journey.

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