Hong Kong malls bet on Asian Games to boost footfall, tenant sales amid spending shifts

Hong Kong shopping mall operators are extending a strategy used during this year’s Fifa World Cup into the Asian Games, leveraging major sporting events to draw visitors and support tenant sales as retailers face competition from Shenzhen, overseas shopping and online spending.

Sino Group is among the landlords expanding the strategy beyond tournament broadcasts.

It expects foot traffic across four malls to increase during its Asian Games campaign, with selected merchants forecast to record...