How Puma fits into Chinese sportswear maker Anta’s plan to challenge global rivals
China’s biggest sportswear maker, Anta Sports, has strengthened its challenge to global rivals such as Nike and Adidas by becoming the largest shareholder in Puma, the German brand recognised worldwide for its sports and casual footwear.
The Hong Kong-listed company completed the acquisition of a 29.06 per cent stake in Puma from Artemis, the investment vehicle of France’s Pinault family, in an all-cash deal valued at €1.51 billion (US$1.7 billion).
“The stake is expected to boost Puma’s...
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