Animated film fuels boom in derivative cultural products
As the hit animated fantasy-comedy All Wishes Come True! continues to climb up the box office chart during the 2026 summer season, its figurines, cultural creative products and trendy collaborations are flying off shelves as much sought after hot-selling goodies.
Young consumers' eagerness to spend on homegrown cultural products is driving the boom, helping forge an integrated model that links theatrical releases with merchandise development.
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