'The Odyssey' IMAX craze shows strength of China's cinema market
Christopher Nolan's The Odyssey officially opens on the Chinese mainland on August 14.
And the film is already generating a box-office buzz in China.
Advance IMAX screenings have sold out rapidly, with some moviegoers travelling for hours and paying a premium for a ticket.
The frenzy offers a glimpse into the renewed vitality of China’s cinema market.
Shen Li reports.
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