Alibaba sets sights on record-breaking Singles’ Day with 1 million brands joining festival

Alibaba Group Holding is gearing up for its annual Singles’ Day shopping festival on major online marketplaces Taobao and Tmall, with the company expecting a record one million global brands to take part this year.

Pre-sales for the event open on Thursday, followed by the formal sale next Tuesday.

The company projects more than 70 million products to feature, also a record for the festival.

Created by Alibaba in 2009, Singles’ Day has grown into the world’s largest online shopping festival.

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