Apple sets September 9 date for next iPhone launch event

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The ⁠first foldable iPhone is expected to be a ​crucial landmark for ‌Apple [File] | Photo Credit: REUTERS

Apple will host its ​next launch event on September ‌9, senior executive ​Greg Joswiak said ⁠in a post on X, with the company expected ‌to unveil its newest iPhone series and ‌potentially its long-awaited ‌foldable ⁠phone at the event.

The ⁠first foldable iPhone is expected to be a ​crucial landmark for ‌Apple, with analysts saying the high-end devices would be the main driver ‌of higher selling ​prices and margin growth for the company.

The ⁠device is also expected to be Apple’s ‌challenge to the dominance of Samsung Electronics in the niche but growing foldable smartphone market.

The launch would also ‌mark new CEO John Ternus’s ​first major event; Ternus is set to ⁠take the helm at ⁠Apple on September 1, as Tim Cook ‌transitions to the role of executive ​chairman.

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