Tony Robbins turned a childhood memory of his struggling family receiving groceries from a stranger into Feeding America’s 100 Million Meals Challenge; reached 1 billion meals in 2023

Inspired by his childhood experience with food assistance during Thanksgiving, Tony Robbins has made hunger relief a central cause.

Partnering with Feeding America, he initiated the 100 Million Meals Challenge in 2014, ultimately aiming for a billion meals.

This ambitious goal was met in 2023, leading to a new target to provide another billion meals by 2035, reflecting Robbins' commitment to combating food insecurity in the U.S.