Sports

ICC eyes China's trillion-yuan sports economy as cricket searches for growth beyond its traditional markets

Hindustan Times - Cricket · 19 September 2026 at 4:07 pm

ICC eyes China's trillion-yuan sports economy as cricket searches for growth beyond its traditional markets

ICC is betting on China's vast sports economy, using digital reach, investment and Olympic exposure.

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ICC eyes China's trillion-yuan sports economy as cricket searches for growth beyond its traditional markets

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