Dermatologist Dr Ajay Rana says goodbye to surgery and explains how this new laser treatment works for skin tightening

The field of aesthetic medicine has transformed remarkably over the last decade. Patients today are increasingly looking for treatments that deliver visible, natural-looking results without the pain, scars, prolonged recovery, or risks associated with surgery. This growing preference has accelerated the adoption of minimally invasive procedures that offer effective skin rejuvenation while allowing individuals to return to their daily routines quickly.

Tavishi Dogra is a Deputy Chief Content Producer, Health & Wellness, at Hindustan Times. She has over 9 years of experience writing about fitness, nutrition, and mental well-being, translating medical research and expert insights into practical advice readers can trust. Career journey and experience Tavishi began her health journalism journey in 2017, and has since reported for RSTV, Financial Express, Jagran, HT Media Labs and Zee. She joined Hindustan Times to simplify wellness subjects by cutting through jargon. From decoding health trends and interviewing doctors to testing fitness routines herself, Tavishi always approaches content with one filter: “Will this help someone make a better decision today?” Subject expertise With 9+ years tracking India’s health conversations, Tavishi knows the gap between clinical advice and daily life. She knows fads from fundamentals and curates science-backed, expert-recommended solutions. In fitness, she breaks down bodyweight training, recovery, and posture fixes for desk-bound readers. In nutrition, she translates guidelines into affordable, desi meal tweaks. In mental well-being, she focuses on stigma-free, actionable tools — all backed by research, expert input, and lived context. Education and professional background Tavishi holds a Master’s degree in Journalism and Mass Communication and began her career reporting on public affairs for broadcast. Those early years in policy and TV shaped how she writes today: fast, factual, and human-first. Editorial Philosophy I write with one single goal: To simplify health in a world full of noise by finding what’s actually doable, safe, and evidence-based for my readers. I test claims against research and user experiences. When all else fails, I speak to the expert who sees 50 patients a day, not the one with the most followers.

“Among these innovations, Endolift has emerged as one of the most promising laser-based treatments for facial and body contouring. By stimulating collagen production from within the skin and improving tissue firmness, Endolift offers an effective solution for people experiencing early- to moderate-stage signs of aging who want noticeable improvement without undergoing a surgical facelift," dermatologist Dr Ajay Rana tells Health Shots.

Endolift is an advanced laser-assisted skin tightening procedure that uses an ultra-thin optical fiber connected to a diode laser. The fiber is gently inserted beneath the skin through a tiny entry point, eliminating the need for surgical incisions or stitches. The laser energy acts on deeper skin layers, stimulating collagen production, tightening connective tissue, and, where needed, reducing localized fat deposits.