Gold prices surge 54%; jewellers use 9K, 14K, 18K gold for diamond pieces
As gold prices soar, many consumers are turning to diamond jewellery as a cost-effective choice.
Retailers anticipate a sales growth of 15-20% in diamond jewellery this festive season.
Lightweight diamond designs are becoming increasingly favored, appealing to everyday shoppers.
In response, jewellers are introducing more affordable diamond-studded pieces.
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