Flipkart launches microdrama on main app to drive platform engagement
The vertical is placed within Flipkart's main ecommerce app under 'Play' – which has a content-led shopping discovery platform ‘Explore’ and microdrama vertical ‘Drama’.
The move is intended to attract users to the platform and boost engagement ahead of the upcoming festive season.
5News aggregated this summary from the outlet’s public feed. The full article, with all the context, is on economictimes.indiatimes.com — the content belongs to Economic Times - Tech.
