Audi India mulls local EV production, aims to double mkt share in 3-5 years

Audi India is considering local manufacturing of a battery electric vehicle (BEV), with the luxury carmaker betting on a three-pillar strategy to double its market share in the segment over the next three to five years to 15-16 per cent, a top company executive said.

In an interview with PTI, Audi India Brand Director Balbir Singh Dhillon outlined its strategy for India, centred on three key areas: customer centricity, new product introductions, and network expansion, to double its market share in the luxury car segment from around 8 per cent.

The German automaker is also looking to leverage the proposed India-EU free trade agreement (FTA) to bring more models to India to test market demand, while expanding its dealership network, particularly in tier-II and tier-III cities.

"We are contemplating a locally made BEV electric car with a decision expected in the next couple of months," Dhillon said.

Elaborating, he said, "So we intend to double our market share in the next three to fi