Procam launches 'HDOR - 100 Days of Running' in a whole new avatar turning 100 days of movement into habits for life

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Procam launches 'HDOR - 100 Days of Running' in a whole new avatar turning 100 days of movement into habits for life

MUMBAI, India, Aug. 28, 2026 /PRNewswire/ -- Procam International, pioneers of the distance running revolution, today announced a new avatar for HDOR – 100 Days of Running , a movement that has been building a culture of consistent fitness for the past 11 years. Now part of the Procam portfolio, HDOR is launched in it's new avatar with a stronger platform, wider reach and renew ed ambition to make fitness eas y to start, fun to sustain and acc essible to everyone.

Inspired by the vision of Fit India , HDOR – 100 Days of Running invites people of all ages and fitness levels to run, walk, cycle or take on a duathlon, wherever they are and in a way that works for them. At the heart is a simple belief: taking the first step towards a more active life is always possible - Mumkin H ai.

Registrations open on India's National Sports Day, the 29th of August 2026, at https://hdor.com/ with the 100-day journey beginning on the 10 t h of October 2026 an d concluding on the 17 th of January 20 27 .

India's digital adoption has moved rapidly from connectivity to everyday usage, creating new opportunities to make healthy and active lifestyles more accessible. With more than a billion Indians now connected to the internet, technology is increasingly enabling people to discover, track, and sustain healthier habits. At the same time, the growing prevalence of lifestyle-related risks, reinforces the need to make regular physical activity part of everyday life. In this evolving landscape, HDOR finds its place—bringing technology and movement together to make fitness more flexible, inclusive, and easier to sustain.

Vivek Singh, Joint Managing Director, Procam International, said , "HDOR isn't really about 100 days of running. It is about using 100 days of movement to build a habit. You don't need to be fit to start. You start to become fit. Our vision is to make movement accessible to every household and, in doing so, contribute to the larger vision of a Fit India. Whether you walk, run, cycle or are taking your first step towards an active lifestyle, there is a place for you in HDOR. That is what 'Mumkin Hai' means to us - start somewhere, keep going and turn movemen t into a habit that lasts beyond the 100 days."

The Akshaya Patra Foundation, a direct implementation partner for the PM POSHAN program , has come on board as the ex cl usive Community Impact Partner for HDOR - 100 Days of Running. Through the partnership, every participant will have the opportunity to contribute towards providing hot and nutritious meals to children every school day. Prepared to meet the nutritional needs of children, these meals help support regular school attendance and enable children to focus better on their education and development.

HDOR – 100 Days of Running is built around a simple framework that helps build consistency and rewards you for making daily movement a habit.