Employer outreach lagging behind female demand for frontline jobs: Report
Women now account for 43.5 per cent of applicants for frontline jobs, but only 13 per cent of job postings explicitly target them, highlighting a clear mismatch between applicant interest and employer outreach, a report said on Monday.
According to the WorkIndia Rojgar Report, women now account for 43.5 per cent of applicants on the platform, up from 40.4 per cent a year ago.
The report is based on an analysis of over 6,50,000 job postings and over 9.8 million job applications recorded on the blue- and grey-collar employment platform between April and June 2026, across 772 cities and over 50 frontline job categories.
"For us, one of the most encouraging findings is that more women are actively looking for work.
Employment can change much more than an individual's income, it can change the economic trajectory of a family.
"But the data also tells us that employer demand has some catching up to do.
If businesses can address barriers around accessibility, flexibility, safety and ...
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