US-based Vertex Group to enter India's MICE, corporate travel space segment
US-headquartered Vertex Group is foraying into the Meetings, Incentives, Conferences, and Exhibitions (MICE) segment in India with Vertex Travel, Vertex Group Founder & President Gagan Arora said on Monday.
The Group is committing an initial investment of Rs 75 crore for developing an integrated business travel and MICE platform which will primarily be deployed across three areas -- technology, talent and network development -- over the next 18 months.
"We will evaluate client acquisition, repeat business, revenue quality, programme profitability, customer satisfaction, technology adoption and the scalability of the operating model.
If the business demonstrates the performance and market traction we expect, we are prepared to increase investment as Vertex Travel scales," Arora told PTI in an interview.
He shared that the immediate focus is on establishing strong positions in priority segments, building a high-quality enterprise client portfolio and creating repeatable business ...
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