Jeremy Clarkson’s Oxfordshire pub targeted as activists ‘barbecue dog’ outside
Jeremy Clarkson ’s Oxfordshire pub has become the target of a graphic protest by vegan activists, who staged a mock barbecue featuring a realistic-looking dog.
Campaigners from animal rights group PETA descended on The Farmer’s Dog in Burford, where they displayed the imitation animal appearing to have been charred on a barbecue.
Alongside it was a sign asking customers: “Wouldn’t eat the Farmer’s Dog? Why eat a pig? Go vegan!”
The deliberately provocative stunt was intended to draw comparisons between eating pigs and animals traditionally kept as pets.
Jeremy Clarkson opened his pub two years ago following the success of his Diddly Squat Farm and shop (Ben Birchall/PA) PA Archive Clarkson, 66, opened The Farmer’s Dog in 2024, with his efforts to get the venture up and running documented on his hit Prime Video series Clarkson’s Farm.
The pub has made serving British produce a central part of its offering.
Explaining why the group had targeted the former Top Gear presenter’s business, PETA senior campaigns manager Kate Werner said: “Pigs are playful, intelligent individuals who feel pain and fear, love their families, and value their own lives, just like dogs do.
“Clarkson says he’s ‘always been fond of pigs’, and he – and other patrons – ought to put that fondness into practice and leave pigs off their plates. Because there’s no more reason to eat a pig than a dog.”
The organisation also pointed to research into pigs’ intelligence and emotional behaviour as part of its campaign, arguing that the animals are capable of recognising their names and displaying empathy towards one another.
PETA claims that someone adopting a vegan diet can prevent almost 200 animals a year from being slaughtered.
It is not the first time Clarkson has found himself in the organisation’s sights.
The stunt outside his venue PETA Last December, PETA sent the broadcaster what it dubbed a ‘Christmassacre’ jumper.
The deliberately gruesome festive design featured a Christmas tree made from images of slaughtered pigs and splattered with imitation blood.
Clarkson has not publicly responded to the group’s latest protest. The Standard contacted Clarkson’s rep for comment.
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