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Business

John Lewis to launch YouTube chatshow to improve AI search results

The Guardian Business ·
John Lewis to launch YouTube chatshow to improve AI search results

Department store chain’s Gift List ‘vodcast’ will be hosted by TV presenter Angela Scanlon Business live – latest updates John Lewis is launching an online chatshow and social media studio to help make itself and its products more visible to chatbots and more prominent in AI search results.

The department store chain’s Gift List “vodcast” hosted by TV presenter Angela Scanlon will air on YouTube with clips disseminated via other social media channels and comes after the success of its sister chain Waitrose’s Dish podcast.

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