The Beatles Story: Apple Corps announce huge new immersive fan experience in Liverpool

Apple Corps have announced plans for a “spectacular” new Liverpool home for The Beatles Story – promising an epic immersive experience for fans from across the globe.

READ MORE: The Beatles: every song ranked in order of greatness As part of Apple Corps Ltd and Universal Music Group’s landmark partnership announced ahead of Sam Mendes’ ambitious biopics about the Fab Four, the long running, award-winning attraction will be moving in 2028 from its current home in Liverpool’s Albert Dock to a brand-new site that was formerly St Johns Market in St Johns Shopping Centre, directly opposite Liverpool Lime Street station.

The new iteration of Liverpool’s The Beatles Story will be more than four times its current size and set across a new 100,000 square foot site in the heart of the city, with the iconic St Johns Beacon now set to house a ‘Yellow Submarine’-themed 360-degree panoramic viewing experience over the city.

The Story Of The Beatles will re-launch in a huge new home in Liverpool in 2028 Arriving in 2028, after 3 Savile Row open to the public next year for the first ever official Beatles fan experience in London , The Beatles Story promises to use “immersive technology, original artefacts and spectacular reconstructed sets to bring the Beatles’ extraordinary story to life”.

Fans will take a journey of several hours “through the world that created The Beatles, from the streets of post-war Liverpool, through their formative years in Hamburg and the explosion of Beatlemania, to the heights of their international fame” – stopping off at landmark locations from the band’s history including The Cavern, Abbey Road, Shea Stadium, and many more.

Some of these will be recreated using sets and props used to shoot Sam Mendes’ upcoming The Beatles: A Four-Film Cinematic Event, hitting cinema screens in April 2028.

The first stills of Barry Keoghan as Ringo Starr, Paul Mescal as Paul McCartney, Joseph Quinn and George Harrison and Harris Dickinson as John Lennon in Sam Mendes’ upcoming Beatles biopics.

Credit: Sony Pictures “I find it incredible and humbling that people are still interested in our story and it’s very exciting to me that The Beatles Story and The Beacon are being transformed in such an exciting way in the heart of Liverpool city,” said Paul McCartney .

“I love Liverpool.

It’s part of who I am, it’s part of who The Beatles are.

If you’d told us this was going to happen when we were hanging out and getting started we’d never have believed it.

The extraordinary plans the Apple Corps team have shown me for The Beatles Story take me right back to that journey, from Liverpool to the world and back home again.