Business

Channel 4 poaches Paramount’s TV ad sales business from Sky

The Guardian Business · 15 September 2026 at 10:34

Channel 4 poaches Paramount’s TV ad sales business from Sky

Move is a big boost for Channel 4, days after it announced it is to cut 340 jobs Business live – latest updates Channel 4 has poached Channel 5 owner Paramount’s £300m-plus TV advertising sales business from Sky, in a huge boost days after the broadcaster announced it is to cut 340 jobs.

The win is a big boost for Channel 4, which also handles the ad sales for UKTV, the owner of channels including Gold and Dave, which relies on advertising for about 90% of its £1bn in revenues.

Read the full article on The Guardian Business ›

5News aggregated this summary from the outlet’s public feed. The full article, with all the context, is on www.theguardian.com — the content belongs to The Guardian Business.

Channel 4 poaches Paramount’s TV ad sales business from Sky

More from The Guardian Business

UK savings: 5% interest rate deals may not last, say experts

How to storm-proof your home, from roof tiles to garden fences

Create new pre-apprenticeship scheme to close youth unemployment gap, says Milburn

France’s dilemma: protesters demand spending as markets require fiscal restraint

More in Business

Ten things you didn't know about Jaguar's controversial new Type 01 EV

Scottish Mortgage has rocketed 38% this year, can it keep rising?

Stuart Machin of M&S is not sparing Labour's blushes, says ALEX BRUMMER

M&S boss tells Healey: Take the handcuffs off business and get Britain growing - as he savages Labour's 'crushing' tax policies just weeks ahead of first Burnham Budget

The world of one trade — AI

Saudi flagship summits under pressure after deadly airport attacks