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Waitrose cashes in on Gen Z health trends with collagen and creatine

Daily Mail Money · 1 September 2026 at 07:46

Waitrose cashes in on Gen Z health trends with collagen and creatine

Waitrose hopes to woo health-conscious Gen-Z shoppers with new 'wellbeing bays' in shops dedicated to products such as magnesium and collagen.

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Waitrose cashes in on Gen Z health trends with collagen and creatine

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