Instagram boss says users will be ‘overwhelmed’ with brand content in algorithm-free world
Adam Mosseri says platform’s algorithm ‘feels like a black box’ but company trying to give users more control after Labor announces opt-out plan Instagram’s chief executive has said users will have a worse experience in an algorithm-free world, seeing more brand-related content, and spend less time on the app.
The comments come as the Australian government plans to give users the option to opt out of algorithms , with the prime minister, Anthony Albanese, announcing plans on Tuesday to require social media platforms to prompt users to choose between a feed of algorithm-recommended content or a reverse chronological feed of the pages users follow.
Labor also plans to introduce a range of measures designed to address online harm on the sites.
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