Business

A wardrobe malfunction inspired me to design better tights... now my sales are £54m a year, reveals Snag founder

Daily Mail Money · 11 October 2026 at 09:31

A wardrobe malfunction inspired me to design better tights... now my sales are £54m a year, reveals Snag founder

Brie Read started her online hosiery business Snag when, on a morning in the autumn of 2017, her tights fell down on George Street, Edinburgh's smartest shopping area.

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A wardrobe malfunction inspired me to design better tights... now my sales are £54m a year, reveals Snag founder

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