London's hottest regeneration district revealed: Area to deliver 32,000 new jobs and 4,400 homes

West Kensington could be on the brink of a dramatic transformation, with almost £12 billion of development planned across 62 acres of derelict and underused land, according to new research.

Major schemes at Earls Court, Olympia and West Cromwell Road are expected to create 32,500 jobs and deliver more than 4,400 new homes, as well as over three million square feet of workspace, hospitality, leisure and retail space between 2026 and 2030.

The scale of the plans would put West Kensington among London’s biggest regeneration projects, with the sites covering more land than the areas around both Battersea Power Station and Canary Wharf.

Research by property analytics firm PriceHubble puts the combined gross development value of the West Kensington schemes at £11.8 billion.

That compares with £9 billion at Battersea Power Station , £4 billion each at Elephant & Castle and Mayfair, and £3 billion at King’s Cross and Queensway.

The report, commissioned by investor-developer SevenCapital, also suggests regeneration could add between 2.2% and 2.9% a year to property values in the area.

That would come on top of average annual growth of 5.2% across the Royal Borough of Kensington and Chelsea over the past decade, with the investment expected to add £3.8 billion to the borough’s economy.

Sandra Jones, managing director of PriceHubble says the scale of the investment has the potential to “materially reshape the area’s economic, cultural and lifestyle offer.”

Kensington Olympia is one of three areas in the regeneration project Pricehubble “As inner London’s largest regeneration and investment hub progresses between 2026-2041, the West Kensington housing market is exceptionally well placed to benefit from regeneration-led uplift and gradual price convergence with more established parts of Kensington and Chelsea,” she said.

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It comes as Kensington High Street continues to attract strong consumer spending.

Between January and May 2026, the typical shopper spent 13% more per visit on Kensington High Street, which attracts around 475,000 visitors a month, than visitors to Chelsea’s King’s Road.

At the heart of the transformation are three large sites stretching from Warwick Road and Redcliffe Gardens in the east to North West Road in the west.