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Oxford United apologise for launching ‘United 93’ clothing range around 9/11 anniversary

The Guardian UK ·
Oxford United apologise for launching ‘United 93’ clothing range around 9/11 anniversary

‘Campus Collection’ aimed to mark 1893 club founding Range pulled from website two hours after launch Oxford United have abandoned a new range of American style-sportswear after it inadvertently referenced the tragedy of September 11.

The League One club launched its new ‘Campus Collection’ on Friday morning and had removed it from sale by lunchtime, after clothing designs were revealed to bear the slogan ‘United 93’.

The U’s immediately published an apology that admitted to a lack of understanding of “the historical context and associations” related to the branding and made “sincere apologies for this error and any offence caused.” Continue reading...

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