Fresh apologies issued over golf advert showing woman pushed over

Content creator Good Good Golf posted and then deleted a video for a Callaway driver last week that has been accused of portraying violence against women; PGA Tour chief executive Brian Rolapp discussed the video and their actions ahead of the Tour Championship

PGA Tour chief executive Brian Rolapp has questioned whether Good Good Golf took enough accountability for their controversial video promoting a new Callaway driver.

The video published last week by the popular content creators, the title sponsor for a new PGA Tour event this autumn, was subsequently deleted after widespread criticism that it portrayed violence against women.

The video showed a man shoving a woman who was reaching for his new Callaway driver to the ground, before warning her not to touch the club as she lied on the ground.

Good Good apologised in a social media statement and Callaway Golf admitted 'mistakes were made' over their handling of the incident, while Rolapp raised concerns about the creators' actions.

Our statement on the recent driver ad that we decided to remove: pic.twitter.com/oFxO3eFZV1

When asked whether Good Good took enough accountability, Rolapp said in his press conference ahead of the Tour Championship: "I think initially no. I think what we saw was concerning, is clearly not aligned with PGA Tour values.

"We take it very seriously. I think their initial response was disappointing. It was a bit defensive and late. But I think the responses are getting better.

"We've had some conversations with them, so we'll continue to monitor and work with them going forward. But now, we were disappointed with what we saw."

Good Good Golf was launched as a YouTube channel in 2020 and now is among the largest content creators in the sport, with the Good Good Championship scheduled to be a PGA Tour event from November 12-15.

"We posted a video to our channels that ultimately depicted actions that are not aligned with our values as a brand," read the Good Good apology on X on Saturday. "We have since taken that content down, and sincerely apologise.

"Good Good has always stood for making the game of golf more inclusive to all, and we will continue to ensure that is our mission moving forward".

Callaway Golf said it was disappointed by the video and "appreciative of Good Good addressing this", while chief executive Chip Brewer released an extended statement on Tuesday to explain their handling of the incident.

"The approval never should have happened. Mistakes were made, and we are taking the matter very seriously," Brewer said.