Climate campaigners turn to Lily Phillips and OnlyFans creators to 'save the world'

Reeling off the back of a summer of deadly heatwaves scorching Europe, devastating floods in Nepal and the rising influence of El Niño, climate change is sadly an everyday reality we must face.

Climate campaigners, after years of using traditional means to warn the public of the ongoing emergency, have now turned to an unlikely source to spread the message to the masses: adult content creators.

Enter: Headline Newds. The social media series, which is back for a second season, sees adult content creators explain difficult climate issues while parodying porn clichés.

Lily Phillips stars in Headline Newds Headline Newds The inspiration came from Margot Robbie ’s iconic bath scene in The Big Short , where she explains subprime mortgages.

“None of us would know about it if it wasn't for her. No one. Nobody would. So we were kind of taking the idea that if it's not funny and it's not sexy, it doesn't work, so it really has to be both,” climate narrative strategist Jessica Riches told The Standard.

The inspiration came from Margot Robbie’s iconic bath scene in The Big Short, where she explains subprime mortgages Riches, who has been working in climate communications for over a decade, said it was time to try a new approach.

“I've been very serious for a living my entire life. And as soon as I started taking my clothes off for climate change, I got far more attention than I did in the years that I worked on huge campaigns with NGOs, charities, big organisations.

“The second I was like, ‘Nope, there is another way to do this,’ the attention came rushing in in ways that we could not have imagined.”

Joining the cast for season two is Lily Phillips, the adult film star who has made headlines for her controversial sexual challenges.

Phillips said she is aware of her huge following and wants to use her name to help get important issues out there.

“I wouldn’t pretend I’ve always been massively educated on climate change, because I haven’t. That’s actually part of why I wanted to do this,” she told The Standard.

Phillips said that creators like herself have audiences that traditional mainstream media and campaigners might struggle to reach Getty “There are probably loads of people my age who know it’s important but don’t necessarily engage with traditional climate news or understand all of it. I’m learning too and I think there’s something quite relatable about that.”

She said that creators like herself have audiences that traditional mainstream media and campaigners might struggle to reach. “That can only be a good thing,” she said.

Dismissing concerns that her involvement is a stunt to boost her own profile, Philips stressed that she is not trying to be a scientist, and instead envisages herself as a bridge between the experts and the masses.