Amazon announces Prime Big Deal Days dates for 2026 in Australia — and the sale is earlier than expected

Missed out on the deals from Amazon Prime Day in July ? Good news: the online retail giant has revealed the dates for its Prime Big Deal Days sales event in Australia , and it’s earlier than we expected.

Like Prime Day, this event will run for 7 days from 12:01am on September 29 to 11:59pm on October 5, 2026, just in time for the Labour Day (or King’s Birthday) long weekend if you’re in New South Wales, South Australia and the Australian Capital Territory.

It’s also much longer than the Prime Big Deal Days event in the US, which is only for 48 hours from October 6 to 7 .

Amazon Australia is also holding the event a week earlier than it did last year, when it ran from October 7 to 13, 2025.

We think this move is meant to provide a bit more breathing room before the Black Friday 2026 sales in late November, and also to adjust for the earlier Prime Day in July.

As the Prime Big Deal Days sale is meant to be a teaser for Black Friday, the event doesn’t usually have discounts as deep as what we typically see during Prime Day in July or Black Friday itself but, with the dates shifting a week earlier, there’s still a chance that we could see record-low prices on popular and premium tech.

We’ll be keeping an eye on prices of the best headphones , best tablets , best cameras and more, and we’ll cover the sale live when it starts in just over a week’s time.

So expect to see discounts on brands like Apple, Samsung, Dyson, Breville and more, as well as with Amazon’s own range of products like Kindle ereaders, Echo smart speakers and Ring video doorbells.

Like Prime Day, we expect the best prices to be exclusive to Amazon Prime members, though a few offers will be widely available, too.

If you’re interested but not yet a Prime member, you can sign up for a 30-day free trial .

Starting a subscription now will make you eligible to shop the upcoming deals, and you can cancel it immediately after if you aren’t keen to keep paying.

Otherwise, staying on as a Prime member after your free trial will cost AU$9.99 per month, or AU$79 for an annual membership.

Other benefits you can get with a Prime membership are the Prime Video streaming service, Amazon Music and Amazon Luna gaming, plus a two-year free subscription to DoorDash — find out more in our in-depth guide to what is Amazon Prime in Australia .

It’s also never been a better time to be a Prime member as Amazon Australia has expanded its same-day delivery service in Sydney and Melbourne with more items eligible for overnight delivery.