I've spent weeks with the Beats 360 — the design and sound both won me over

Beats has been making over-ear headphones since 2008 , when the original Beats Studio launched, and the Studio line has remained central to the brand ever since.

The Studio Pro aren't going anywhere, but the new Beats 360 are something different entirely.

Beats calls them "the next chapter" of its headphones story — and after spending the past few weeks with the 360, that confidence doesn't feel misplaced.

These aren't just the Studio Pro with a new coat of paint; instead, they represent an entirely new direction for the brand.

"We wanted to create a new ID, a new look, and a new over-ear headphone for a different purpose," Oliver Schusser, Apple's VP of Music, Sports, and Beats, told me.

That idea is baked into practically every part of the 360.

Beats set out to build much more streamlined headphones that are designed to move with you throughout the day, and feel at home everywhere from the gym to the office to an airplane.

And the first thing you notice is just how light they are.

Weighing in at 295.4 grams, they're super-cozy, and after about 20 to 30 minutes of breaking them in, you might forget they're on your head.

Compared to the AirPods Max at about 386.2 grams or Sony's WH-1000XM6 at 254 grams, these fall somewhere in the middle, but they actually feel far more streamlined than the number suggests.

The profile itself is remarkably thin, too.

The drivers sit slightly farther from the ear than you'd expect on headphones this size — they're custom-built for the 360 — but the overall design feels compact, and balanced on your head.

The controls are split between the two sides, too.

The left earcup houses the power button and lets you cycle through listening modes, while the right handles volume and playback.