'America grew weary of Harry and Meghan - move back to Britain will provide a royal reset'

Harry and Meghan’s return to Britain may well be a family decision, but to America and beyond, it also looks like something else entirely: a reset.

Six years ago, the States offered the Duke and Duchess of Sussex everything they wanted. Freedom from royal life, huge media deals and a chance to build a global brand on their own terms. They arrived with curiosity, sympathy and a commercial value few celebrities could match.

For a while, the money followed. Netflix was reported to have committed around £60 million. Spotify’s deal with Archewell Audio was said to be worth about £15 million. Harry’s memoir became a publishing phenomenon. The Oprah interview was watched globally.

But there was always a problem built into the Sussex business model. Much of the fascination came from the institution they had left behind.

The Royal Family was the engine of their celebrity, even when they were criticising it. Every revelation about palace life, every grievance, every attack, every account of family rows carried value because Harry was the King’s son and William’s brother. Meghan’s story mattered because she had entered the House of Windsor and then walked away from it.

That material could never be endlessly replenished, however. Spotify went. The audio promise produced one series of Meghan’s podcast before the relationship ended. Netflix’s investment also lost its shine. Meghan’s lifestyle series failed to become the sort of blockbuster that might have justified the early excitement, and her As Ever business has since separated from Netflix . The sense that almost any Sussex project would automatically command a premium has faded.

America has not suddenly become hostile to Harry and Meghan. They remain famous. But stateside celebrity is a vicious market. Novelty wears off, audiences move on, attacks grow wearisome, and executives eventually ask what they are actually getting for their money.

Even comedy became a warning sign. When South Park mocked the couple in 2023, the significance went beyond a cartoon joke. Harry and Meghan had crossed from being treated largely as serious figures in a royal drama to becoming fair game in popular culture. That is why a return to Britain now makes so much sense.

Their reported move back with Archie and Lilibet, while remaining non-working royals, places them physically close to the institution that gave them their global profile in the first place. The King is understood to welcome the chance to see more of the family privately, while their children are expected to attend school here.

For Harry, there are obvious personal reasons to come home. His father has cancer. His children have spent much of their lives thousands of miles from their grandfather and from the country that remains central to their family history. But commercially, the move also gives the Sussex brand something it badly needs: relevance.

In California, they became two celebrities among thousands of celebrities. In Britain, Harry is immediately the King’s son again.